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Marketing Management I & II

Marketing Management I

Marketing has been defined as "a social and managerial process by which individuals and
groups obtain what they need and want through creating, offering and exchanging products
of value with others." It is a business function that identifies unfulfilled needs and wants,
defines and measures their magnitude, determines which target markets the organization
can best serve, decides on appropriate products, services, and programs to serve these
markets, and calls upon everyone in the organization to "think and serve the customer."   The course is designed to give the participant the maximum involvement in the broad
sweep of marketing activities, functions, and problems. The main focus is on decision
making within the context of marketing functions. Throughout the course, the participant
will be expected to approach marketing problems from the viewpoint of the marketing
manager.

Marketing Management II

This course places a strong emphasis on activities that have a practical application, such as company projects.  All concepts have already been covered in the previous marketing course and are relevant in this course. For that particular reason, the instructor encourages a practical implementation of marketing concepts in a global scale to be the driving force in the course. Additionally, the course will cover specific marketing trends in topics like Branding, Internet Marketing, and Consumer Behavior, all with an international perspective.