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Marketing Strategy

Marketing has been defined as \"a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others.\" It is a business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organization can best serve, decides on appropriate products, services, and programs to serve these markets, and calls upon everyone in the organization to \"think and serve the customer.\" The course is designed to give the participant the maximum involvement in the broad sweep of marketing activities, functions, and problems. The main focus is on decision making within the context of marketing functions.