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Strategic Management
Strategic management takes the perspective of the general manager who is
involved with managing an entire business unit. One of the most
important notions which will be developed in this course is that of
competitive advantage. Competitive advantage has complex origins and
cannot be sustainable unless its sources can be protected from
duplication and imitation.
The course focuses on the fundamental conditions that permit a firm to
conceive, develop and sustain a superior strategic position. The course
provides an opportunity to develop approaches to general management
based on an integration of multi-functional and administrative
perspectives. As the course develops, participants will practice the
application of concepts, tools, and approaches developed in the various
readings and during the class discussions.